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Since its grand opening in November 2001, Toys R Us® Times Square has occupied a special position in the heart of New York City as one of the Big Apple’s top tourist attractions, welcoming hundreds of thousands of kids each year.

The company’s international flagship store – aptly known as The World’s Greatest Toy Store® – boasts an astounding 110,000 square feet filled with everything from toys to trains to videogames and offers unique product displays, convenient guest services and exciting features and attractions.

Kids and kids at heart come from all over the world to marvel at the many attractions at The Center of the Toy Universe®, take a ride on the 60-foot Ferris wheel, hear the roar of the life-sized T-Rex dinosaur or make themselves at home in the 4,000 square-foot Barbie® dollhouse. And, with dedicated areas for interactive play, boutiques displaying the hottest toys and electronics for kids of all ages and spectacular views of the crossroads of the world, Toys R Us Times Square is a “must see” destination.

The store also boasts specialty services, such as Personal Shopping and Corporate Sales, as well as gift-wrapping and shipping (to local, national, and international locations), to offer shoppers a convenient experience. In addition, visitors to the store have the opportunity to mix and mingle with popular costumed characters, such as Spider-Man and Geoffrey®, and enjoy special events to debut the latest and greatest products. And, Toys R Us Times Square store hosts appearances by some of today’s kid- and tween-favorite sensations, including The Wiggles, Barney™, Miranda Cosgrove, Vanessa Hudgens, the cast of Hairspray and many more.

With all it has to offer, Toys R Us Times Square is a premier shopping destination and has been recognized within the retail industry for its creative designs and presentations.